Return of involvement
I’m not directly involved in marketing.
Henriette Weber (my good friend) didn’t care much for this fact and sent me her new book “Return of Involvement“.
In her own personal way she puts her heart and soul into explaining the marketing and corporate screw-ups and supplying a road ahead. Involvement! I felt closer to her after reading the book, and even though I’m not personally involved in anything that could be connected to the content of the book it set some stuff straight for me regarding my life as a consumer.
I can only recommend everybody to go get the book!
After reading the book myself I talked with some of the people at work which had no second thoughts immediately asking me to borrow the book so the could read this splendid work! They accepted the book straight away mainly because of my recommendation – I know that Henriette will love this – this is one of the key issues of her book!
After (almost) completing the book I decided I absolutely had to go to her reception – and so I did. There I met Henriette who was welcoming everyone with her always shiny happy presence and stunning looks.
Just go get her book! 
