I am in shock!
Well – not really – but this is very bad news for everyone trying to deliver great quality apps through any app store (Google Play, Apple App Store og Windows Store). I get a lot of e-mails like the following – but they are getting far more frequent and the professionalism the represent is rising rapidly; see this:
As you can see from the text it is possible to get a very extensive service providing serious promotion for an app. It is not just limited to ratings – this stuff will make the internet go NUTS about the selected app!! And all this costs just $329. Holy smokes Batman!! I recently heard a number regarding Candy Crush – the creator is apparently cashing in $600k+ … pr. DAY!! To get THAT started the above price is NOTHING. Even paying that price times 10 or 100 is still very little compared to the advantage of being “number one” on the mayor app store for relevant platforms (btw – I am in NO way indicating that Cancy Crush or any of the top apps are using these measures of promotion).
Bottom line of all this is that maybe we shouldn’t really trust online reviews, likes and referrals all that much – it seems they can be bought at a very low price these days.